Quotes from Advertisers
A variety of local and national advertisers was consulted during the planning process and applauded this bold thinking. Some remarks made by these business leaders included:
"When Dave Hunke came out to tell me what they were doing, I was so intrigued I stopped him and called in my executive team so they could hear about the dramatic changes they were making. More businesses need to take unique approaches, especially in this economy. We saw some interesting ideas in what they presented and we are continuing the dialogue."
- Art Van Elslander, Chairman, Art Van Furniture
"...we think it's a bold move, it's innovative...and very exciting. We're here to work with the Detroit Media Partnership as they reshape, and transform into this new approach. As an advertiser, we're hoping to see this result in increased readership and commitment to the newspapers."
- Michael Shelby, Director of Advertising/Marketing, ABC Warehouse
"It's a part of the innovation, this bold new strategy takes Gorman's to a new level with our customers using new distribution channels while exploring a new digital platform. This is exciting, feels great, and goes a long way in preserving the viability of newspapers."
- Tom Lias, President, Gorman's Home Furnishings
"Your new format is a great step forward in adjusting to the way consumers want to receive news and information. We have made similar changes within our own industry and found our consumers both ready for and appreciative of our efforts. Developing a plan that allows you to shift resources to innovate, market and sell new products is the best way to thrive in today's market."
- Dan Elsea, President, Real Estate One
"I'm happy to start out with a new endeavor and new opportunity with the Detroit Free Press and The Detroit News. I am intrigued by the innovative approach of combining various distribution methods for the newspapers, including the Internet. I also like the idea of delivering my ad online as it appears in the newspaper. Being a part of this new way of doing business is exciting."
- Dan Frost, President, Southfield Automotive Group
"We applaud Detroit Media Partnership for taking this forward-thinking, strategic approach and we appreciate their willingness to work with advertisers on their plan. Preserving audience and reaching the majoring of the market is very important to Dunham's and other advertisers and we look forward to working closely with them to find solutions that work."
- Ken Meehan, Executive Vice President of Merchandise, Dunham's Sports