Letter to Advertisers
December 16, 2008
Today, Detroit Media Partnership, along with the Detroit Free Press and The Detroit News, announced a sweeping set of strategic and innovative changes to our business, designed to better meet consumer and client needs in an era in which digital delivery has revolutionized how people get news and information.
These bold changes include a focus on more robust and more engaging digital media, and also ensure that two daily newspapers will continue to be published in Detroit.
The changes, due to occur in during the first quarter of 2009, include:
Expanding digital information channels, including greater use of audio and video technology, to provide news and information to a variety of audiences when, where and how they want it.
Offering newspaper home delivery on Thursday, Friday and Sunday while selling new, compelling and easy-to-use newsstand editions, seven days a week.
Providing subscribers with daily access to dynamic digital editions of the newspapers - replicas of the print editions complete with all ads and circulars.
Our new emphasis on digital media will give you even more options for getting your advertising message out in a variety of timely, cost-effective and targeted ways - all with the benefit of being associated with the most trusted, comprehensive sources of news and information in Michigan.
Our commitment to the people of Michigan is to continue to be their premier source for news and information, no matter how they choose to receive it. Our commitment to our advertising clients is to grow consumer engagement with our newspapers and digital products, and to provide innovative and creative ways for your messages to deliver the results your business needs.
You should know that we consulted with advertisers from virtually every segment of business -- nationally and locally -- during our strategic planning process. We have come away from that process encouraged by the support offered by our clients, and with a renewed appreciation for how critical our engagement with consumer audiences is to the well-being of your business.
We know you will have questions about these changes, and how they impact your marketing plans for 2009. One of the reasons we are sharing this information ahead of our targeted spring 2009 launch date is to give us time to meet and discuss new rate and package opportunities that are designed to meet your business objectives.
In the coming days and weeks, your account executive and their manager or director will be meeting with you to go over details about these changes, and to ensure that your questions are answered and your feedback is heard. We will provide new rate and package information to you by the end of January, and begin creating a customized solution for your business needs. Until the changes are launched, we will carry forward the 2008 rates into 2009. Please visit www.detroitmedia.com/transform for more information, regular updates and to provide comments and suggestions to our leadership team.
Sincerely,
Dave Hunke
President and CEO
Detroit Media Partnership
Rebecca Steckler
Sr. Vice President/Advertising
Detroit Media Partnership