Subscriber E-mail Blasts

Reach More Consumers at their desktops

Every month, on or near the 15th, the Detroit Free Press and The Detroit News communicate with readers via an e-mail newsletter that is loaded with exclusive Reader Reward savings. Because everybody likes to save a few bucks, nearly 40% of the highly anticipated 125,000 (and growing) e-mails are opened.

Here’s a golden opportunity to reach eager consumers by advertising in a high-profile position on these e-mail pages. Two advertising options give you the chance to extend a special offer only available to our readers, while guaranteeing yourself exclusive positioning and a unique way to steer consumers directly to your website or your store.

Ad Positions & Rates

Sky Box ads – $75 CPM (12X rate)

• Premium placement on left side of opening screen
• Ad appears without needing to scroll down
• 120×240
• Exclusive sponsorship
• Update your creative every month
• Customizable splash page

Featured Shopper ads – $25 CPM (12X rate)

• Industry-specific icons at bottom of screen make your ad easy to find
• Feature a printable coupon
• Update your creative every month

Deadlines

• Space reservation deadline: 1st of each month
• Copy deadline: 4th of each month

For More Information

Call Jonathan Hart at 313-222-2201 or contact your account executive.