Bringing together the most trusted editorial coverage and strategic
marketing solutions that serve the metro Detroit and Michigan community.

Subscriber E-mail Blasts

Reach More Consumers at their desktops

Freep Reader Rewards

Detnews Reader Rewards

Every month, on or near the 15th, the Detroit Free Press and The Detroit News communicate with readers via an e-mail newsletter that is loaded with exclusive Reader Reward savings. Because everybody likes to save a few bucks, nearly 40% of the highly anticipated 100,000 (and growing) e-mails are opened.

Here's a golden opportunity to reach eager consumers by advertising in a high-profile position on these e-mail pages. Two advertising options give you the chance to extend a special offer only available to our readers, while guaranteeing yourself exclusive positioning and a unique way to steer consumers directly to your website or your store.

Ad Positions & Rates

Sky Box ads — $75 CPM (12X rate)

  • Premium placement on left side of opening screen
  • Ad appears without needing to scroll down
  • 120×240
  • Exclusive sponsorship
  • Update your creative every month
  • Customizable splash page

Featured Shopper ads — $25 CPM (12X rate)

  • Industry-specific icons at bottom of screen make your ad easy to find
  • Feature a printable coupon
  • Update your creative every month


  • Space reservation deadline: 1st of each month
  • Copy deadline: 4th of each month

For More Information

Call Jonathan Hart at 313-222-2201 or contact your Account Executive.