Special Sections

Do something special with your marketing efforts

Special sections are a unique advertising opportunity to reach your target market. The Detroit Free Press and The Detroit News provide special stand-alone sections throughout the year that are inserted into our daily/weekend publications. For more details, please contact us.

Advertising Opportunities

• Special Section Sponsorships
• Bracket Page Strip Ads
• Detroit Free Press Wrappettes
• Frequency Ad / Multiple Ad Discounts
• Composite Page Specials
• Expanded Play Entertainment Section
• Online Banner Ad Specials

Top 10 reasons to advertise in a newspaper special section

• Special sections allow you to focus your ads on a specific target market.
• Special sections create market places within the newspaper to draw targeted audiences. In some cases, special sections create a marketplace where none has been before. They can also tie in to a specific event or time of year, making it more relevant for the reader.
• Special sections add content support for your advertising.
• We typically promote special sections—getting incremental traffic for your ads. Often special sections are distributed at major events or in other ways to enhance your audience, as well.
• Special sections are typically stand-alone sections within the newspaper making them and your ad easily located.
• Special sections are typically saved, giving your ad longer shelf life.
• Special sections often tie your brand more closely to the community you serve.
• Special sections are great opportunities for co-op and vendor funding.
• Special sections are great ways to test the viability of the newspaper.
• Special sections allow you to finitely target merchandise and services that would appeal to the special section reader.