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Search Engine Marketing

Why search matters to your local business

Sources used to locate a local business

According to US Internet Users, October 2008 (% of respondents)

  • Search Engines 82%
  • Yellow pages directorie: 57%
  • Local newspapers 53%
  • Internet yellow pages 49%
  • TV 48%
  • Direct mail 37%

Note: Ages 18+, Source: WebVisible, Inc. and Nielsen Online, “The Great Divide: Local Business Search” provided to eMarketer, February 18, 2009

Search engines are now the #1 resource used by consumers looking for products and services from local businesses.

In fact, 8 out of 10 internet users now use search engines to find local businesses. So it makes sense that businesses that aggressively market themselves on search engines are in the best position to grow. With a DMP targeted search package, you’ll not only drive traffic, you’ll also drive results for your bottom line. Plus, with our innovative search packages, it’s easy to get started.

78% of consumers have researched a product or service online only to make the purchase offline from a local business.

Search Packages

Help your business harness the power of the Web, DMP has created two turnkey programs that’ll boost your ranking on major search engines. You’ll see immediate and long-term results as more local consumers discover your business.

Search Accelerator

ImageSearch Accelerator is an automated pay-per-click program that makes your ad a sponsored link on top search engines, enabling consumers to find you easily.

Package includes
  • Sponsored listings on Google, Yahoo, and MSN
  • Business profile submission to 40 online directories
  • Ongoing advertising and keyword optimization
  • 24-hour access to online reporting and call tracking

Search Optimizer

ImageIn addition to the services included in the Search Accelerator package, the Search Optimizer package enhances your website’s ranking in the organic (non-paid) results of the major search engines. 75% of search clicks are organic results and 25% are paid ads.

Package includes
  • All the services in the Search Accelerator package
  • Optimization of your website for 1 keyword

For information about SEM, please contact Anne Marie Malysz.