Search Engine Marketing
Detroit Media Offers a Variety of Search Solutions to Meet Your Marketing Needs
For information about SEM, please contact
- Edward Lagodzinski
- Search Marketing Manager
- Search engines are today's consumers primary tool for gathering information before shopping.
- 91% of shoppers researched a product or service online and then made their purchase offline locally.*
*Data provided by eMarketer Feb 2009
How can you get in front of a potential customer before they make a purchase decision?
Get in front of the customers that are looking for YOU! With targeted ads on the search engines and demographically specific ads on Social Media sites, you can maximize your advertising dollar by presenting your offer only to those specific audiences.
We offer two types of programs in regard to Search Marketing. For those new to Search Engine Marketing we offer an inexpensive automated program with guaranteed clicks. This affordable program allows you to get in the game with minimal expense and effort. Everything is done for you and even those without a website can promote themselves on the Internet with a landing page or by simply purchasing our Map Optimization program which works to move your brick & mortar address into the Top 7 spots on the Google Maps page of the major Metro cities.
We also offer Guaranteed Clicks with a Search Engine Optimization plan to help you modify your site to meet the criteria set by the engines to rise in the Organic (or free) listings.
Serious About Search?
Our Custom Search Marketing Program is your one-stop shop for all things "search." This program is unique here in the DMA because it allows you to work directly with a person, not an application or phone bank. Your account manager will meet with you to discuss your goals, then write, build, maintain and report on your account for the duration of your contract. No compiling keyword lists or writing creative, we do it all and upload with your approval. Each month you will receive a report from your Campaign Manager in plain English sent right to your inbox and they will follow-up with a call to discuss details.
Our goal is to deliver measurable results far beyond the click to effectively measure your ROI.
We do this by measuring phone calls, emails and more to filter out the leads from the clicks. All this is done directly on your site without the use of a proxy or landing page. We work directly with your web developer to implement tracking items on your site
Sound Too Good To Be True? It Gets Better.
There are no limits on the number of keywords or adgroups with our Custom Program. Running a sale or promotion and need to get the word out? Pick up the phone and call your Campaign Analyst. Your change can be made within a day, sometimes hours. Running on radio or TV? Match your other marketing endeavors up with your Search Campaign to capture those leads. We can make sure that any promotions you are running have a matching adgroup to capture those potential customers looking for more information after seeing or hearing your ad.
Looking to get into the Social Media arena but don't know where to start? Your Custom Search Marketing program can help with that too. Target potential leads through popular media sites such as Facebook, LinkedIn, YouTube and more.
For more information on our Search Marketing Programs, inquire with your DMP Account Executive or contact: Edward Lagodzinski.