Rate Eligibility Guidelines
Detroit Media Partnership Advertising Policies
as of March 30, 2009
Detroit Media Partnership® (DMP) reserves the right to revise its rate schedule at any time upon 30 days written notice, and Advertiser may, without penalty, cancel its advertising contract at any time prior to the time the new rates become effective upon prior written notice to the newspaper. DMP representatives are not authorized to alter published rates, either orally or in writing. The acceptance of advertising contracts is subject to a credit check on the advertiser and/or agency. Contracts will not be backdated beyond 30 days of the first date of insertion. Rebates up to one contract level for exceeding contractual revenue and/or frequency requirements and short rates to appropriate earned level for failure to meet contractual revenue and/or frequency requirements are part of each contract.
Advertising contracts may not be assigned or transferred by Advertiser. DMP does not accept brokered advertising.
When an advertiser or its agency forwards orders that contain incorrect rates or conditions, the advertising called for will be inserted and charged at the correct rate in force governing such advertising as provide for in DMPs rate schedule, and in accordance with the conditions contained in the advertisers contract.
Combination rates apply to ads placed in the same daily edition of the Detroit Free Press and The Detroit News. The Thanksgiving Day newspaper will be billed at Sunday rates.
Double trucks (ad spanning two facing pages) will be charged a full column for gutter space (the area between the pages) and for two full color charges. Call for minimum size requirements. Double trucks in tabloids are charged as full standard pages (118.5 column inches).
DMP will make every effort to afford advertisers the position and date desired, but does not guarantee position or date under any circumstance. Neither DMP nor the publishers shall be liable to an advertiser for failure to publish all or any portion of the advertising, when such failure results directly or indirectly from fire, flood, earthquake, other acts of God, strikes, lockouts, other labor difficulties, acts of the public enemy, riots, insurrections, government regulations, or any other cause beyond their control. The publishers are responsible for one incorrect day only, and liability shall not exceed the portion of the space occupied by the error and is limited to the actual cost of the first insertion.
All claims of errors in invoices must be made within 30 days of the date of the invoice. The DMP agrees to run a corrective advertisement for that portion of the first insertion which may have been rendered valueless by such typographical error, wrong insertions or omission. Advertiser shall notify the DMP of such errors in time for correction before the second insertion. The DMP will not be liable to the Advertiser for any loss that results from the incorrect publication (including, without limitation, typographical errors), incorrect insertion or omission of Advertisers advertisements.
Cancellations will not be accepted after applicable closing time. Advertiser will be responsible for any production or creative services provided by DMP regardless of cancellation of advertisers advertising.
All preprint advertising inserts must conform to the printing, packing, shipping and deadline instructions of DMP. Copies of current instructions are available upon request. Preprints that fail to conform to those instructions will be subject to charge for labor, delivery and other costs incurred by DMP.
DMP will provide special production services to advertisers at additional cost upon request.
Rate Eligibility Guidelines
If your category of business is not defined by one of the rate definitions provided below, DMP will at its sole discretion establish or assign the appropriate rate for advertising.
Retail Rates apply to advertising of merchandise or services (except banks, financial or insurance products or services) sold directly to the public from a Michigan location or selected zip codes in Windsor, Ontario and northern Ohio, by a business with a broad based national location network. Includes show promoters hosting events or seminars for non-Michigan based organizations, held at firmly established locations. Advertising may be for a single store or service establishment or a group under single ownership.
Local Rates apply to advertising of merchandise or services (except banks, financial or insurance products or services) sold directly to the public from a Michigan location or selected zip codes in Windsor, Ontario and northern Ohio, by a business with the majority of their locations within the state of Michigan. Includes show promoters hosting events or seminars for Michigan based organizations, held at firmly established locations and hotels, resorts or amusements within the state of Michigan. Advertising may be for a single store or service establishment or a group under single ownership.
Local Banking Rates apply to the advertising of banking or insurance products or services sold directly to the public from a firmly established location in Michigan.
Telecom, Utilities and Broadcast Rates apply to advertising placed by telecommunications companies; locally based utilities providing electric service or gas service; local broadcast TV, cable TV, radio stations or publishing companies promoting locally produced programming directed to Michigan and selected neighboring Zip codes in Ontario and Ohio.
National Financial Rates apply to advertising of financial or insurance products or services, excluding banks, sold directly to the public from non-Michigan locations.
National General Rates apply to advertising placed by and for manufacturers, wholesalers, brokers or distributors, excluding automotive, and to the following categories, pharmaceutical, food, energy, car rental and leasing; tobacco; liquor; non-local utilities; national broadcast companies; national websites; federal and state agencies, divisions and programs including lotteries; any advertisement using a 900-type telephone number; or legal notices required by federal, state or municipal courts run in the non-classified sections of the newspaper.
National Travel Rates apply to advertising placed by travel suppliers including airlines, cruise lines, interstate bus or rail lines; hotels, resorts or amusements located outside the state of Michigan; tourism organizations or bureaus located outside of Michigan.
National Automotive Rates apply to advertising placed by and for auto manufacturers, suppliers or dealer associations.
Dealer / Co-op Rates apply to advertising where the cost is shared by a group of unrelated local advertisers jointly promoting a common product or products, and to distributors selling primarily to retail outlets. All ads must have local retail signatures identified in the ad or an available local outlet for the product being advertised. The DMP reserves the right to request a written copy of the manufacturer’s co-op agreement to aid in determining rate eligibility.
Commissions and Terms of Payment
Rates do not qualify for agency commissions unless otherwise noted.
If an advertiser fails to pay balance due within the time specified on the billing agreement, DMP reserves the right to reject copy and terminate the agreement. Payment terms may be changed if advertiser fails to pay according to terms.
Advertiser agrees to indemnify the DMP for all expenses incurred in connection with collection of amounts payable, including court costs and attorneys fees. If Advertiser contract is cancelled due to an advertisers failure to timely pay, the DMP may rebill the Advertiser for outstanding balance due at the open or earned contract rate, whichever is applicable.
If an advertiser utilizes an agency, advertiser and agency shall be jointly and severally liable for complying with all the terms of the advertisers contract, including payment for all advertising.
DMP does not extend credit on advertising orders or space reservations claiming sequential or third-party liability. Payment is required with order unless credit has been established. There are no cash discounts.
All payments must be made in U.S. funds. When prepayment is required, payment must be made in cash, certified check or wire transfer collectible prior to the cancellation date, or, for most classifications of advertising, by using Visa, MasterCard, American Express or Discover charge cards. Payments for accounts billed monthly are due on the 20th of the month following the month in which the advertising is run.
A late fee of 1.0% will be assessed against balances that are not paid prior to the end of the month following the month that the charges were incurred.
