Powerful Reach
The competition still can’t compete.
Newspapers
- Our single-copy readers alone outnumber the combined readership of our biggest newspaper competitors.
- Since 2000, daily readership of the Detroit Free Press and The Detroit News has dropped only 2%, while readership of the Oakland Press, Macomb Daily and Daily Tribune combined is down 17%.
- Our weekday full-run newspapers reach three times as many adults as the Oakland Press, Macomb Daily and Daily Tribune combined.
Radio
- Our single-copy readers alone outnumber the total listeners of Detroit’s top five morning drive time radio stations combined.
- Since 2000, daily readership of the Detroit Free Press and The Detroit News has dropped only 2%, while average morning drive time listenership is down 15%.
- Commercial-free radio listeners have nearly tripled in the last three years.
- You’d have to run two radio spots every hour during morning drive time, Monday through Friday, on all of Detroit’s top five radio stations to approach the reach of a single day of the full distribution Detroit Free Press and The Detroit News.
Television
- Our daily single-copy reach will still be greater than one ad on any broadcast network during primetime.
- Viewership of local primetime network TV has dropped an average of 7% since 2005.
- Detroit adults with digital video recorders have grown 143% since 2005. DVRs allow viewers to create their own TV viewing times and fast-forward through commercials.
- It takes more than 50 spots on the top cable stations during prime time to match our single-copy reach on one day.
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