Reach & Targeting Abilities
Our Audience Defined
At $81,000, the median household income of adults who read our suburban weekly newspapers is 33% higher than the rest of the Detroit market and 49% higher than the US average!
Demographics
- 62% of adults (35-54)
- 59% of adults (25-54)
- 63% of adults (65+)
- 61% of homeowners
- 69% of college graduates
- 66% of adults a with household incomes more than $75,000
The Detroit Media Partnership dominates the market with more than 2.4 million readers and visitors every week. Even our daily single-copy readers outnumber the combined readers of our biggest daily newspaper competitors.
- More than one million adults read a daily Detroit Free Press or The Detroit News.
- More than 1.4 million adults read a Sunday Free Press. Were simply the fastest way to reach the biggest audience in metro Detroit.
- Every month 4.5 million online readers a month visit freep.com and another 3.6 million go to detnews.com for a combined total of more then 8 million visitors from around the world.
- Our mobile sites, mfreep.com and mdetnews.com, are viewed 1.7 million times, averaging nearly 5 million pageviews per month.
- In their first full month of service, freep.com and detnews.com apps for iPhone and Android delivered more than one million pageviews.
- Combined pageviews to Detroit Media Partnership websites average more than nearly one billion views annually in 2008.
- Pageviews to freep.com and detnews.com jumped 37% in 2008.
Print vs. Radio
Our single-copy readers alone outnumber average quarter-hour listeners to Detroits Top 5 radio stations during the morning drive time peak.
TV vs. Print
Our daily single-copy reach will still outnumber an ad on any broadcast network during primetime.
