Niche Products

Why play the shell game with your media buying? Let Detroit Media Partnership maximize your ad dollar with our Market Smart approach. If you’re struggling in your marketing efforts to reach a particular demographic in metro Detroit or throughout Michigan, our targeted publications can help. Detroit Media Partnership has grown its product line to offer niche targeted products such as:

StyleLine

The first of its kind in Michigan, StyleLine is a glossy, perfect-bound, monthly magazine that celebrates all facets of metro Detroit style, with particular emphasis on fashion, beauty and home/entertaining. Want to reach the decision-making female audience with an average household income of more than $225,000?

Senior Living

Capture the attention of our growing senior population in this popular, special section that’s published six times a year. Senior Living includes informative articles on topics such as travel, retirement housing, financial strategies and health and fitness. Target Tri-County readers with a combined distribution of 300,000 home-delivered copies.

College Guide

Reserve your space in our Spring & Fall College Guides today to have your message delivered directly to the doorsteps of the students planning a higher education. The Spring and Fall College Guides are home-delivered with the Detroit Free Press and The Detroit News, and reach more families throughout southeast Michigan than any other college directory.

Homestyle

Readers love our weekly tab section that focuses on home fashions - inside and out.Homestyle is all about improving the quality of our readers’ lives, both inside and outside of their homes. Homestyle is produced by The Detroit News and published with both The News and the Detroit Free Press every Friday. Plus, it’s available in its entirety online, as part of our digital editions at edetroitnews.com and digitalfreepress.com.

It’s full of decorating tips, craft ideas, do-it-your-self projects and listings of local businesses that carry the supplies people need for their next project. It’s your advertising solution to reach consumers who desire new and original ideas for the home.

About our Readers

• 90% of Homestyle readers own their own home.
• The median household income of Homestyle readers is more than $66,000.May 22 Home improvement
• 93% of Homestyle readers are 35 years or older.
• 68% of Homestyle readers are college-educated.
• 60% of Homestyle readers are women.

SOURCE: 2008 Scarborough Report - August 2007 – July 2008 - Detroit DMA

For deadlines, editorial calendar and more information

Call Pamela Gillies at 313-222-2201 or contact your Detroit Media Partnership account executive.