Search engines are now the #1 resource used by consumers looking for products and services from local businesses.

In fact, 8 out of 10 internet users now use search engines to find local businesses. So it makes sense that businesses that aggressively market themselves on search engines are in the best position to grow. With a DMP targeted search package, you’ll not only drive traffic, you’ll also drive results for your bottom line. Plus, with our innovative search packages, it’s easy to get started.

78% of consumers have researched a product or service online only to make the purchase offline from a local business.

Search Packages

Help your business harness the power of the Web, DMP has created two turnkey programs that’ll boost your ranking on major search engines. You’ll see immediate and long-term results as more local consumers discover your business.

Search Accelerator

Search Accelerator is an automated pay-per-click program that makes your ad a sponsored link on top search engines, enabling consumers to find you easily.

Package includes

• Sponsored listings on Google, Yahoo, and MSN
• Business profile submission to 40 online directories
• Ongoing advertising and keyword optimization
• 24-hour access to online reporting and call tracking

Search Optimizer

In addition to the services included in the Search Accelerator package, the Search Optimizer package enhances your website’s ranking in the organic (non-paid) results of the major search engines. 75% of search clicks are organic results and 25% are paid ads.

Package includes

• All the services in the Search Accelerator package
• Optimization of your website for 1 keyword

For information about SEM, please contact Anne Marie Malysz.

Put your business on the front page of our popular Hometown Life sections! Take advantage of this advertising opportunity by investing in an ad on the front page of Hometown Life in your community each week

Select one or more of the markets below and enjoy 13 weeks of exposure on the front page!

These premium positions will go fast, so call to reserve your space today!

Sunday OR Thursday Markets

• Farmington Observer
• Livonia /Westland Observers
• Plymouth/Canton Observers
• Garden City/Redford Observers

Sunday Only Market

• South Oakland Eccentric

Serving Royal Oak, Berkley, Clawson, Huntington Woods, Pleasant Ridge and Southfield.

Thursday Only Markets

• Milford Times
• Northville Record
• Novi News
• South Lyon Herald

Front Page Jewel

Put your business on the front page! Take advantage of this premium advertising opportunity by investing in an ad on the front page of your community each week.

Select one or more of the 15 markets below and enjoy 13 weeks of exposure on the front page!

These premium positions will go fast, so call to reserve your space today!

Sunday OR Thursday Markets

• Farmington Observer
• Livonia /Westland Observers
• Plymouth/Canton Observers
• Garden City/Redford Observers

Sunday Only Market

• South Oakland Eccentric

Serving Royal Oak, Berkley, Clawson, Huntington Woods, Pleasant Ridge and Southfield.

Thursday Only Markets

• Milford Times
• Northville Record
• Novi News
• South Lyon Herald

For more information

Please contact Grace Perry Advertising Director at 313-222-2437 or via gperry@hometownlife.com ]]> http://www.detroitmedia.com/oehometown-papers/feed http://www.detroitmedia.com/april-13-2009 http://www.detroitmedia.com/april-13-2009#comments Thu, 16 Apr 2009 14:18:36 +0000 Cara Jo http://www.detroitmedia.com/?p=557 Date: April 13, 2009 (For immediate release)
Contact: Susan Rosiek
Phone: 313-222-2223
Email: srosiek@hometownlife.com

FIVE ECCENTRIC NEWSPAPERS TO CEASE PUBLICATION MAY 31

The Observer & Eccentric Newspapers announced today it will cease publication of five Eccentric print and Web editions as of Sunday, May 31: The Birmingham, West Bloomfield, Troy and Rochester editions of the Eccentric will end publication in print and on the Web with the Sunday, May 31 edition.

In addition, the Southfield edition and O&E’s Mirror Newspaper will become part of a new, multi-community Sunday newspaper, the South Oakland Eccentric, which will serve Royal Oak, Berkley, Clawson, Huntington Woods, Southfield and Pleasant Ridge.

The closure will result in workforce reductions of approximately 44 people in all departments – advertising, editorial, circulation and production.

“These expense reductions are a direct effect of our challenging economy and changing media landscape,’’ said Susan Rosiek, executive editor of the Observer & Eccentric/Mirror/Hometown Newspapers.  “These decisions, as difficult as they are to execute and to accept, position the newspaper for the future – a future that includes multiple platforms of news and advertising.”

The newspaper company will continue to publish the Observer Newspapers in western Wayne County and Farmington/Farmington Hills and the Hometown Weekly Newspapers in Northville, Novi, Milford and South Lyon. The company also provides news and information on the Web at www.hometownlife.com.

Rosiek met Monday with employees and representatives of employee unions - Graphic Communications Conference/International Brotherhood of Teamsters Local 13N District Council 3 and the Newspaper Guild of Detroit, Local 34022 to inform them of these decisions.

The Birmingham Eccentric has been published since 1878. The Eccentric was founded and named after a local men’s club – The Eccentric Club. The first edition of the Birmingham Eccentric in 1878 sold for two cents a copy.  The award-winning Birmingham Eccentric has had six owners in its 131 year history. The newspaper has been known for its local news and prep sports coverage.  Local names and faces in award-winning photo pages were a staple of the newspaper.

The Eccentric “brand” expanded in the late 1960s when a Troy Eccentric was launched in 1968 followed by the West Bloomfield Eccentric and Southfield Eccentric in 1970. A Rochester Eccentric was started in 1972.  The Eccentric Newspapers merged with the Observer Newspapers and the two companies began combined publishing operations in March 1974.

The O&E purchased the Mirror from Oak Communications Inc. in 1998. The Mirror will become part of the new South Oakland Eccentric published on Sunday. The new product will offer local and national advertisers a greater reach with consumers in highly desirable south Oakland County communities.

The O&E and Hometown Weeklies are owned by Gannett Co. Inc.  

Date: March 30, 2009 (For immediate release)
Contact: Leland K. Bassett or Tina Bassett
Phone:313-965-3010
Email: lkb@bassettbassett.com or tb@bassettbassett.com

INNOVATIVE CHANGES TO DETROIT FREE PRESS AND THE DETROIT NEWS BEGIN TODAY, WITH EMPHASIS ON DIGITAL DELIVERY; COLORFUL, COMPELLING NEWSTAND EDITIONS; E-READER PARTNERSHIP ANNOUNCED

Detroit To Be Among First Metro Markets To Test Plastic Logic E-Reader Device

Changes Secure Future Of Two Great Newspapers In Detroit

DETROIT, Mich., March 30 – The Detroit Free Press and The Detroit News today launched a sweeping set of strategic and innovative changes, emphasizing digital delivery of news, and introducing new, colorful, easy-to-use print editions of both newspapers available daily at nearly 18,000 locations throughout Michigan.

The newspapers announced that their news content will soon be available on two innovative portable electronic “e-reader” devices: A revolutionary reader produced by Plastic Logic, a Mountain View, California-based firm that will work with the Detroit Media Partnership to conduct trials in Detroit later this year, and on Amazon.com’s best-selling Kindle reader devices.

As announced yesterday, the Detroit Free Press, a National Emmy Award-winning newsroom, will begin broadcasting its content in early May on WWJ-TV, a local CBS television station.

“We absolutely believe in the future of great newspapers, but we can no longer do business as usual,” said Dave Hunke, CEO of Detroit Media Partnership and Publisher of the Detroit Free Press. “These changes allow us to focus our resources on strengthening the content we provide readers instead of investing in paper, ink and fuel. They allow us to take a big step towards exciting new relationships with readers, subscribers and advertisers.”

“What’s most exciting about this is that we can do this right here in Michigan with our state leading the way into a new era of more accessible and more immediate news and information,” Hunke said.

Changes introduced by Detroit Media Partnership include:

• Detroit intends to be one of the first test markets in the nation for the Plastic Logic e-reader, with content provided by the Free Press and The News. Plastic Logic is the developer of a groundbreaking e-reader device, differentiated by its unique and industry-leading plastic display.

• Broadcasting Detroit Free Press content on WWJ-TV in early May.

• Seven-day access to electronic editions, exact copies of each day’s printed newspaper, including all adverting circulars, for subscribers only.

• An extensive outreach program to reach senior citizens and others who might potentially be left behind in the new emphasis on digital delivery. This includes offering classes in basic computer use and accessing the electronic editions, and expanding the availability of single copy sales at senior centers and senior living communities.

The newspaper industry faces historic challenges as it attempts to transform itself in this new digital age. Last December, Detroit Media Partnership announced significant and innovative changes that clearly demonstrated the company’s determination to take charge of the future and redefine success. These bold steps expand digital information channels, preserve two award-winning newspapers and continue the sale of printed editions every day at newsstands, with home delivery on Thursdays, Fridays and Sundays.

“We understand that this departure from daily home delivery is upsetting for many readers, but it is simply no longer economically realistic for us to do that. The core of any business is its customer base and it is our hope that folks see this as a new beginning and a new era in journalism,” Hunke said.

The new venture with Plastic Logic was announced by Hunke today along with Plastic Logic CEO, Richard Archuleta. Plastic Logic is the developer of a next-generation electronic reader that features a large, thin, lightweight and robust device that is about the size of an 8.5” x 11” pad of paper, and weighs less than many magazines. The Plastic Logic device uses industry-leading, flexible plastic electronics and wireless access to download books, magazines, newspapers, as well as Word, Excel or PowerPoint documents, and Portable Document Format (PDF) files.

“Our mission is to revolutionize the way people acquire, organize and consume information,” said Plastic Logic CEO Richard Archuleta. “We are thrilled to be working with the Detroit Media Partnership on this launch and to be part of the transformation taking place in Detroit.”

Detroit will be among the first markets in the nation to test content delivery of the Plastic Logic device, with a leasing arrangement designed to make the devices easy to acquire by a large number of consumers.

Detroit Media Partnership, L.P. manages the business functions of the Detroit Free Press and The Detroit News. As the largest newspapers in Michigan, with two of the most visited Web sites in the market, the Free Press and The News combine to reach a weekly audience of 2.1 million people; 56% of adults in this market see our products.* Detroit Media Partnership is also the advertising sales agent for the following suburban Detroit publications: Observer & Eccentric and Mirror Newspapers, Novi News, Milford Times, Northville Record, South Lyon Herald and Livingston County Daily Press & Argus. Gannett Co., Inc., owner of the Free Press, is the general partner in DMP; MediaNews Group, owner of The Detroit News, is the limited partner.

*SOURCE: 2008 Scarborough Report – August 2006 – July 2007 – Detroit DMA

]]> http://www.detroitmedia.com/march-30-2009/feed http://www.detroitmedia.com/prepress-guidelines http://www.detroitmedia.com/prepress-guidelines#comments Mon, 30 Mar 2009 15:56:06 +0000 Cara Jo http://dev.detroitmedia.com/?p=474

Downloads

• Mechanical Ad Measurements
• Acrobat Distiller Settings
• Plowfold Layout Specifications
• Ad Shapes
• Technical Specifications

Materials submitted for ad production by the Detroit Media Partnership must be scanned electronically to convert the materials to a digital format. Photos, transparencies and slides (made from from film cameras) must be high quality to provide the best possible reproduction on press. Screened or printed materials usually reproduce poorly and should be avoided whenever possible. Digital images should be sharp and have good contrast and sufficient resolution to reproduce properly on newsprint.

For tips on acquiring and submitting Quality Digital images and logos, click here.

ADS SUBMITTED ON DISC

Ads submitted on disc should include all live elements used to create the ad, including printer and screen fonts, artwork files (EPS, TIFF or any other graphic file formats). PDF files can also be accepted on disc. Always embed all fonts and graphics into the .pdf when distilling in Acrobat. Detroit Media Partnership distiller settings will be e-mailed upon request. Accurate proofs, color or black and white, should accompany the disc. A Matchprint or accurate color proof must accompany all color ads. Black and white ads should be accompanied by a laser quality black and white proof.

PRINTING SPECIFICATIONS

Digital ads submitted via electronic ad delivery (ATOL / AdTransit / Adsend) are preferred. Ads on compact disc (CD) are accepted. Standard line screen for run of the press (ROP) is 100 lines per inch (LPI). Minimum type size: 6 point. Minimum reverse type: 7 point sans serif. All Standard Advertising Unit modules (SAU) accepted for ROP advertising.

ADVERTISING POLICIES

Detroit Media Partnership reserves the right to revise its rate schedule at any time upon 30 days written notice, and Advertiser may, without penalty, cancel its advertising contract at any time prior to the time the new rates become effective upon prior written notice to the newspaper. Detroit Media Partnership representatives are not authorized to alter published rates, either orally or in writing. The effectiveness of advertising contracts is subject to a credit check on the advertiser and/or agency. Contracts will not be backdated beyond 30 days of the first date of insertion. Rebates for exceeding contractual space or frequency requirements and short rates for failure to meet contractual space or frequency requirements are part of each contract.

Combination rates apply to ads placed in one daily edition of the Detroit Free Press and The Detroit News. To qualify for combination rates, advertisements must run in a continuous Free Press/News cycle Monday though Friday or News/Free Press Monday through Thursday. No skip dates will be allowed. Bulk inch contract credit for daily space bought in combination will be equal to the combined space in each zone and in each paper. ROP and zone ads receive frequency contract credit as one insertion per day, per paper, regardless of ad space or the number of zones used. Advertisers who purchase space in only one publication will receive contract credit for space purchased in the individual paper. Spot or four color advertisements running in daily combination count twice toward color frequency contracts.

“Double trucks” (ad spanning two facing pages) will be charged a full column for gutter space (the area between the pages) and for two full color charges. Call for minimum size requirements. Double trucks in tabloids are charged as full standard pages (130.5 column inches).

All advertisements are billed from cut-off rule to cut-off rule.

In the event that any federal, state, or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be assumed and paid for by the advertiser.

Detroit Media Partnership will make every effort to afford advertisers the position and date desired, but does not guarantee position or date under any circumstance. Neither Detroit Media Partnership nor the publishers shall be liable to an advertiser for failure to publish all or any portion of the advertising, when such failure results directly or indirectly from fire, flood, earthquake, other acts of God, strikes, lockouts, other labor difficulties, acts of the public enemy, riots, insurrections, government regulations, or any other cause beyond their control. The publishers are responsible for one incorrect day only, and liability shall not exceed the portion of the space occupied by the error and is limited to the actual cost of the first insertion.

All claims of errors in invoices must be made within 30 days of the date of the invoice.

Detroit Media Partnership does not accept brokered advertising.

When an advertiser or its agency forwards orders that contain incorrect rates or conditions, the advertising called for will be inserted and charged at the correct rate in force governing such advertising as provided for in Detroit Media Partnership’s rate schedule, and in accordance with the conditions contained in the advertiser’s contract.

Cancellations will not be accepted after the applicable closing time. Advertiser will be responsible for any production or creative services provided by Detroit Media Partnership regardless of cancellation of advertisers’ advertising.

All preprint advertising inserts must conform to the printing, packing and shipping instructions of Detroit Media Partnership. Copies of current instructions are available upon request. Preprints that fail to conform to those instructions will be subject to charge for labor, delivery and other costs incurred by Detroit Media Partnership.

Detroit Media Partnership will provide special production services to advertisers at additional cost. Detroit Media Partnership’s charges for finished art are available upon request. All advertising copy set and not published within 30 days will be billed for production costs at the Detroit Media Partnership’s current production rates. Production rate schedules are available upon request. Claims for adjustment of production charges must be made within 30 days of publication.

The publishers of Detroit Free Press and The Detroit News each reserve the right to revise, classify, or reject, in whole or in part, any advertisement in their respective newspapers.

Advertisers agree to indemnify, defend and hold harmless Detroit Media Partnership from all claims (whether valid or invalid), suits, judgments, proceedings, losses, damages, costs and expenses, of any nature whatsoever (including reasonable attorney’s fees) for which Detroit Media Partnership or any of its affiliates may become liable by reason of Detroit Media Partnership’s publication of advertiser’s advertising. All advertising copy that represents the creative effort of Detroit Media Partnership, and/or the utilization of creativity, illustrations, labor, composition or material furnished by it, is and remains the property of Detroit Media Partnership, including all rights of copyright therein. The advertiser understands and agrees that it cannot authorize photographic or other reproduction, in whole or in part, of any such advertising copy for use in any other medium without prior written consent from Detroit Media Partnership. Detroit Media Partnership will not be liable for (a) typographical errors, incorrect insertions, or omissions in advertising published by Detroit Media Partnership, or (b) any resulting losses.

Advertising contracts may not be assigned or transferred by Advertiser. The Thanksgiving Day newspaper will be billed at Sunday rates.

RATE ELIGIBILITY GUIDELINES

Local/Retail Rates apply to the advertising of merchandise or services (except financial or insurance products or services) sold directly to the public from a Michigan location or selected zip codes in Windsor, Ontario and northern Ohio. Advertising may be for a single store or service establishment or a group under single ownership.

National Rates apply to, but are not limited to, advertising placed by and for manufacturers, wholesalers, brokers, or distributors, and to the following categories: travel suppliers (airlines, cruise lines, interstate bus or rail lines); hotels; resorts and amusements located outside Michigan; car rental and leasing; tobacco; liquor; utilities; communication companies; federal and state agencies, divisions and programs including lotteries; and any advertisement including a 900 type telephone number.

Financial/Local General Rates apply to the advertising of financial or insurance products, services or seminars sold directly to the public from a firmly established location in Michigan. These rates also apply to local broadcast TV, cable TV and radio stations promoting locally produced programming directed to Michigan and selected neighboring zip codes in Ontario and Ohio and to locally based utilities providing electric service or gas service.

Co-op/Dealer Association Rates apply to advertising where the cost is shared by a group of unrelated local advertisers jointly promoting a common product or products, and to distributors selling primarily to retail outlets. All ads must have local retailers’ signatures identified in the advertisement, or an available local outlet for the product being advertised. Co-op advertisements using toll free phone numbers for retailer reference must receive prior approval to earn the co-op rate. Detroit Media Partnership reserves the right to request a written copy of the manufacturer’s co-op agreement to aid in determining co-op rate eligibility.

COMMISSIONS & TERMS OF PAYMENT

Rates do not qualify for agency commissions unless otherwise noted.

If an advertiser fails to pay balance due within the time specified on the billing agreement, Detroit Media Partnership reserves the right to reject copy and terminate the agreement.

Advertiser agrees to indemnify the Newspaper for all expenses incurred in connection with the collection of amounts payable, including court costs and attorneys’ fees. If Advertiser contract is cancelled due to Advertiser’s failure to timely pay, the Newspaper may rebill the Advertiser for the outstanding balance due at the open or earned contract rate, whichever is applicable.

If an advertiser utilizes an agency, advertiser and agency shall be jointly and severally liable for complying with all the terms of the advertiser’s contract, including payment for all advertising.

Detroit Media Partnership does not extend credit on advertising orders or space reservations claiming sequential or third party liability. Payment is required with order unless credit has been established. There are no cash discounts.

All payments must be made in U.S. funds. When prepayment is required, payment must be made in cash, certified check or money order collectible prior to the cancellation date, or, for most classifications of advertising, by using Visa, Mastercard, American Express or Discover charge cards. Payments for accounts billed monthly are due on the 20th of the month following the month in which the advertising is run.

A late fee of 1.0% will be assessed against balances that are not paid prior to the end of the month following the month that the charges were incurred.

]]> http://www.detroitmedia.com/prepress-guidelines/feed http://www.detroitmedia.com/rates http://www.detroitmedia.com/rates#comments Mon, 30 Mar 2009 14:36:07 +0000 Cara Jo http://dev.detroitmedia.com/?p=455 Rate Eligibility Guideline & Advertising Policy »

Current Display Advertising Deadlines

Express Day Rates (Mon., Tues., Wed. & Sat.)

• Retail Express Rates

  • Retail Express Edition

• National Express Rates

  • National Express Edition - Gross

Thursday, Friday & Sunday Rates (Full Run)

• Retail

  • Retail Sunday Edition
  • Retail Thursday & Friday Edition

• Local

  • Local Sunday Edition
  • Local Thursday & Friday Edition

• Banking

  • Sunday Edition
  • Thursday & Friday Edition

• Telecommunications, Utilities and Broadcast

  • Telecom, Utilities, & Broadcast Sunday Edition
  • Telecom, Utilities, & Broadcast Thursday & Friday Edition

• National General

  • National General Sunday Edition - Gross
  • National General Thursday & Friday Edition - Gross

• National Travel

  • National Travel Sunday Edition - Gross
  • National Travel Thursday & Friday Edition - Gross

• National Automotive

  • National Automotive Sunday Edition - Gross
  • National Automotive Thursday & Friday Edition - Gross

• Dealer / Co-op Rates

  • Dealer / Co-op Sunday Edition
  • Dealer / Co-op Thursday & Friday Edition

Thursday & Sunday Zoned Rates

• Retail - Zones

  • Retail Sunday Edition (Detroit Zone)
  • Retail Sunday Edition (East, West & North Zones)
  • Retail Thursday Edition (Detroit Zone)
  • Retail Thursday Edition (East, West & North Zones)

• Local Banking - Zones

  • Local Banking Zoned Sunday Edition (Detroit Zone)
  • Local Banking Zoned Sunday Edition (East, West & North Zones)
  • Local Banking Zoned Thursday Edition (Detroit Zone)
  • Local Banking Zoned Thursday Edition (East, West & North Zones)

• National General - Zones

  • National Zoned Sunday (Detroit Zone)
  • National Zoned Sunday (East, West & North Zones)
  • National Zoned Thursday (Detroit Zone)
  • National Zoned Thursday (East, West & North Zones)

General Rates

• Preprint & Polybags (General rates)
• Michigan Awareness Weekly Package Rates
• Homestyle Rates
• Premium Position Rates
• Print and Delivery Inserts Retail Rates

Retail Rates

• Preprint & Polybags (Retail rates)

O&E/Hometown Papers

• Major/National Advertising Rates
• Retail Rates
• Preprint Insert Rates
• Hometown Weeklies Preprint Insert Rates
• 4 Color Insert Rates
• #60 Offset Insert Rates
• Band Wrap Rates
]]> http://www.detroitmedia.com/rates/feed http://www.detroitmedia.com/contact-us http://www.detroitmedia.com/contact-us#comments Mon, 30 Mar 2009 13:35:02 +0000 Cara Jo http://dev.detroitmedia.com/?p=447 To contact Detroit Media Partnership, see our general extensions below:

General Contact Numbers

Special Products

Pamela Gillies
Product Development Director
pgillies@dnps.com
313-222-2201

On-line

Julia Stevenson
Manager Digital Sales
jstevenson@dnps.com
313-222-2502

Subscriptions

• (313) 222-6500
• (800) 395-3300 (toll free)
• Detroit Free Press
• The Detroit News

Classifieds

• (586) 977-7500
• (800) WANT-ADS (toll free)
• MarketplaceDetroit.com

Display Advertising

• (313) 222-2700 or
• (866) 229-0350 (toll free)

All Other Departments

• (313) 222-6400
• (313) 222-2576 (TDD)

Editorial Contacts

• Detroit Free Press
• The Detroit News
• Signature Media

Mailing Address

Detroit Media Partnership
615 W. Lafayette Blvd., Detroit, MI 48226

E-mail Us

RE: Advertising Info Subscriber Inquires Employment

]]> http://www.detroitmedia.com/contact-us/feed http://www.detroitmedia.com/subscriber-e-mail-blast http://www.detroitmedia.com/subscriber-e-mail-blast#comments Fri, 27 Mar 2009 17:41:07 +0000 Cara Jo http://dev.detroitmedia.com/?p=376 Reach More Consumers at their desktops




Every month, on or near the 15th, the Detroit Free Press and The Detroit News communicate with readers via an e-mail newsletter that is loaded with exclusive Reader Reward savings. Because everybody likes to save a few bucks, nearly 40% of the highly anticipated 125,000 (and growing) e-mails are opened.

Here’s a golden opportunity to reach eager consumers by advertising in a high-profile position on these e-mail pages. Two advertising options give you the chance to extend a special offer only available to our readers, while guaranteeing yourself exclusive positioning and a unique way to steer consumers directly to your website or your store.

Ad Positions & Rates

Sky Box ads – $75 CPM (12X rate)

• Premium placement on left side of opening screen
• Ad appears without needing to scroll down
• 120×240
• Exclusive sponsorship
• Update your creative every month
• Customizable splash page

Featured Shopper ads – $25 CPM (12X rate)

• Industry-specific icons at bottom of screen make your ad easy to find
• Feature a printable coupon
• Update your creative every month

Deadlines

• Space reservation deadline: 1st of each month
• Copy deadline: 4th of each month

For More Information

Call Pamela Gillies at 313-222-2201 or contact your account executive.

]]> http://www.detroitmedia.com/subscriber-e-mail-blast/feed http://www.detroitmedia.com/targeted-e-mail-blast http://www.detroitmedia.com/targeted-e-mail-blast#comments Fri, 27 Mar 2009 17:13:15 +0000 Cara Jo http://dev.detroitmedia.com/?p=374 CONNECT WITH CONSUMERS IN THEIR INBOX AND SEE SALES SOAR

Detroit Media Partnership can provide you with a critical element in increasing lead generation: e-mail blasts. With our e-mail blast software, you can send out newsletters to your opt-in subscriber base as often as three times every month.

With dozens of templates available, your staff doesn’t have to waste valuable time formatting a newsletter. Instead, they can focus on cultivating sales leads and generating revenue.

Who you can reach

Our programs are designed to reach your target audience in metro Detroit, whatever it might be. We can target e-mail recipients by a number of variables, including:

• Market segment
• Geography
• Household income
• Professional title
• Lifestyle
• Hobbies

For deadlines and more information

Call Pamela Gillies at 313-222-2201 or contact your Detroit Media Partnership account executive

]]> http://www.detroitmedia.com/targeted-e-mail-blast/feed http://www.detroitmedia.com/detroit-weekend-direct http://www.detroitmedia.com/detroit-weekend-direct#comments Fri, 27 Mar 2009 17:00:09 +0000 Cara Jo http://dev.detroitmedia.com/?p=370 Detroit Weekend Direct (DWD) gives you total market coverage. The Detroit Free Press/Detroit News and Valassis have partnered to form Detroit Weekend Direct, a powerful saturation advertising solution for advertisers who wish to effectively reach the metro Detroit market.

Detroit Weekend Direct is a weekend distribution package that blends the power and reliability of U.S. postal delivery with the credibility and dependability of paid home delivered subscribers in Friday’s edition of the Free Press/Detroit News. Non Subscribers receive their package via the mailbox Friday/Saturday. Every weekend, Detroit Weekend Direct is delivered to 1.5 million unduplicated metro Detroit homes. With unmatched reach, flexibility and targeting capabilities, Detroit Weekend Direct is the most effective solution for your marketing needs.

Target Marketing

Detroit Weekend Direct is a weekend distribution program for reaching customers when they are ready to buy. The package is delivered to homes Friday/Saturday. You decide the areas you want, the weekends you want and the frequency – we provide the solution.

Whether you’re looking for broad coverage or targeting capabilities, Detroit Weekend Direct has a customized answer. Distribution is available at ZIP code and sub-ZIP code levels.

Flexible Advertising Options

Detroit Weekend Direct offers a variety of ways to advertise your message:

DWD Wrap

This showcase feature of Detroit Weekend Direct serves as the wrap for carrying inserts in the weekend package. The wrap is four pages, produced in high-quality four-color and provides high impact “up front” positioning, showcase visibility, mass reach, weekly frequency and zoned targeting.

Hot Sheets (Print and Insert)

Hot Sheets are unique, customized products that produce cost-effective results. Detroit Weekend Direct’s turn-key service makes it easy for you. DWD provides agency-style creative design, printing, and distribution in a variety of sizes and paper stock printed with full-color availability. Distribution is at the ZIP code and sub-ZIP code level.

Preprinted Inserts

Place your preprinted inserts in Detroit Weekend Direct and we will distribute your message to your target audience. Whether geography or demographics drive your distribution, DWD offers targeted opportunities. Delivery is at the ZIP code and sub-ZIP code level.

For more information

Please contact Charlie Kretschmer at 313-222-2437 or via ckretschmer@dnps.com.]]> http://www.detroitmedia.com/detroit-weekend-direct/feed