Detroit Weekend Direct

Detroit Weekend Direct (DWD) gives you total market coverage. The Detroit Free Press/Detroit News and Valassis have partnered to form Detroit Weekend Direct, a powerful saturation advertising solution for advertisers who wish to effectively reach the metro Detroit market.

Detroit Weekend Direct is a weekend distribution package that blends the power and reliability of U.S. postal delivery with the credibility and dependability of paid home delivered subscribers in Friday’s edition of the Free Press/Detroit News. Non Subscribers receive their package via the mailbox Friday/Saturday. Every weekend, Detroit Weekend Direct is delivered to 1.5 million unduplicated metro Detroit homes. With unmatched reach, flexibility and targeting capabilities, Detroit Weekend Direct is the most effective solution for your marketing needs.

Target Marketing

Detroit Weekend Direct is a weekend distribution program for reaching customers when they are ready to buy. The package is delivered to homes Friday/Saturday. You decide the areas you want, the weekends you want and the frequency – we provide the solution.

Whether you’re looking for broad coverage or targeting capabilities, Detroit Weekend Direct has a customized answer. Distribution is available at ZIP code and sub-ZIP code levels.

Flexible Advertising Options

Detroit Weekend Direct offers a variety of ways to advertise your message:

DWD Wrap

This showcase feature of Detroit Weekend Direct serves as the wrap for carrying inserts in the weekend package. The wrap is four pages, produced in high-quality four-color and provides high impact “up front” positioning, showcase visibility, mass reach, weekly frequency and zoned targeting.

Hot Sheets (Print and Insert)

Hot Sheets are unique, customized products that produce cost-effective results. Detroit Weekend Direct’s turn-key service makes it easy for you. DWD provides agency-style creative design, printing, and distribution in a variety of sizes and paper stock printed with full-color availability. Distribution is at the ZIP code and sub-ZIP code level.

Preprinted Inserts

Place your preprinted inserts in Detroit Weekend Direct and we will distribute your message to your target audience. Whether geography or demographics drive your distribution, DWD offers targeted opportunities. Delivery is at the ZIP code and sub-ZIP code level.

For more information

Please contact Michael DeLosier at 586-826-7287 or via mdelosier@dnps.com.