Materials submitted for ad production by the Detroit Media Partnership must be scanned electronically to convert the materials to a digital format. Photos, transparencies and slides (made from from film cameras) must be high quality to provide the best possible reproduction on press. Screened or printed materials usually reproduce poorly and should be avoided whenever possible. Digital images should be sharp and have good contrast and sufficient resolution to reproduce properly on newsprint.
For tips on acquiring and submitting Quality Digital images and logos, click here.
ADS SUBMITTED ON DISC
Ads submitted on disc should include all live elements used to create the ad, including printer and screen fonts, artwork files (EPS, TIFF or any other graphic file formats). PDF files can also be accepted on disc. Always embed all fonts and graphics into the .pdf when distilling in Acrobat. Detroit Media Partnership distiller settings will be e-mailed upon request. Accurate proofs, color or black and white, should accompany the disc. A Matchprint or accurate color proof must accompany all color ads. Black and white ads should be accompanied by a laser quality black and white proof.
PRINTING SPECIFICATIONS
Digital ads submitted via electronic ad delivery (ATOL / AdTransit / Adsend) are preferred. Ads on compact disc (CD) are accepted. Standard line screen for run of the press (ROP) is 100 lines per inch (LPI). Minimum type size: 6 point. Minimum reverse type: 7 point sans serif. All Standard Advertising Unit modules (SAU) accepted for ROP advertising.
ADVERTISING POLICIES
Detroit Media Partnership reserves the right to revise its rate schedule at any time upon 30 days written notice, and Advertiser may, without penalty, cancel its advertising contract at any time prior to the time the new rates become effective upon prior written notice to the newspaper. Detroit Media Partnership representatives are not authorized to alter published rates, either orally or in writing. The effectiveness of advertising contracts is subject to a credit check on the advertiser and/or agency. Contracts will not be backdated beyond 30 days of the first date of insertion. Rebates for exceeding contractual space or frequency requirements and short rates for failure to meet contractual space or frequency requirements are part of each contract.
Combination rates apply to ads placed in one daily edition of the Detroit Free Press and The Detroit News. To qualify for combination rates, advertisements must run in a continuous Free Press/News cycle Monday though Friday or News/Free Press Monday through Thursday. No skip dates will be allowed. Bulk inch contract credit for daily space bought in combination will be equal to the combined space in each zone and in each paper. ROP and zone ads receive frequency contract credit as one insertion per day, per paper, regardless of ad space or the number of zones used. Advertisers who purchase space in only one publication will receive contract credit for space purchased in the individual paper. Spot or four color advertisements running in daily combination count twice toward color frequency contracts.
"Double trucks" (ad spanning two facing pages) will be charged a full column for gutter space (the area between the pages) and for two full color charges. Call for minimum size requirements. Double trucks in tabloids are charged as full standard pages (130.5 column inches).
All advertisements are billed from cut-off rule to cut-off rule.
In the event that any federal, state, or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be assumed and paid for by the advertiser.
Detroit Media Partnership will make every effort to afford advertisers the position and date desired, but does not guarantee position or date under any circumstance. Neither Detroit Media Partnership nor the publishers shall be liable to an advertiser for failure to publish all or any portion of the advertising, when such failure results directly or indirectly from fire, flood, earthquake, other acts of God, strikes, lockouts, other labor difficulties, acts of the public enemy, riots, insurrections, government regulations, or any other cause beyond their control. The publishers are responsible for one incorrect day only, and liability shall not exceed the portion of the space occupied by the error and is limited to the actual cost of the first insertion.
All claims of errors in invoices must be made within 30 days of the date of the invoice.
Detroit Media Partnership does not accept brokered advertising.
When an advertiser or its agency forwards orders that contain incorrect rates or conditions, the advertising called for will be inserted and charged at the correct rate in force governing such advertising as provided for in Detroit Media Partnership's rate schedule, and in accordance with the conditions contained in the advertiser's contract.
Cancellations will not be accepted after the applicable closing time. Advertiser will be responsible for any production or creative services provided by Detroit Media Partnership regardless of cancellation of advertisers' advertising.
All preprint advertising inserts must conform to the printing, packing and shipping instructions of Detroit Media Partnership. Copies of current instructions are available upon request. Preprints that fail to conform to those instructions will be subject to charge for labor, delivery and other costs incurred by Detroit Media Partnership.
Detroit Media Partnership will provide special production services to advertisers at additional cost. Detroit Media Partnership's charges for finished art are available upon request. All advertising copy set and not published within 30 days will be billed for production costs at the Detroit Media Partnership's current production rates. Production rate schedules are available upon request. Claims for adjustment of production charges must be made within 30 days of publication.
The publishers of Detroit Free Press and The Detroit News each reserve the right to revise, classify, or reject, in whole or in part, any advertisement in their respective newspapers.
Advertisers agree to indemnify, defend and hold harmless Detroit Media Partnership from all claims (whether valid or invalid), suits, judgments, proceedings, losses, damages, costs and expenses, of any nature whatsoever (including reasonable attorney's fees) for which Detroit Media Partnership or any of its affiliates may become liable by reason of Detroit Media Partnership's publication of advertiser's advertising. All advertising copy that represents the creative effort of Detroit Media Partnership, and/or the utilization of creativity, illustrations, labor, composition or material furnished by it, is and remains the property of Detroit Media Partnership, including all rights of copyright therein. The advertiser understands and agrees that it cannot authorize photographic or other reproduction, in whole or in part, of any such advertising copy for use in any other medium without prior written consent from Detroit Media Partnership. Detroit Media Partnership will not be liable for (a) typographical errors, incorrect insertions, or omissions in advertising published by Detroit Media Partnership, or (b) any resulting losses.
Advertising contracts may not be assigned or transferred by Advertiser. The Thanksgiving Day newspaper will be billed at Sunday rates.
RATE ELIGIBILITY GUIDELINES
Local/Retail Rates apply to the advertising of merchandise or services (except financial or insurance products or services) sold directly to the public from a Michigan location or selected zip codes in Windsor, Ontario and northern Ohio. Advertising may be for a single store or service establishment or a group under single ownership.
National Rates apply to, but are not limited to, advertising placed by and for manufacturers, wholesalers, brokers, or distributors, and to the following categories: travel suppliers (airlines, cruise lines, interstate bus or rail lines); hotels; resorts and amusements located outside Michigan; car rental and leasing; tobacco; liquor; utilities; communication companies; federal and state agencies, divisions and programs including lotteries; and any advertisement including a 900 type telephone number.
Financial/Local General Rates apply to the advertising of financial or insurance products, services or seminars sold directly to the public from a firmly established location in Michigan. These rates also apply to local broadcast TV, cable TV and radio stations promoting locally produced programming directed to Michigan and selected neighboring zip codes in Ontario and Ohio and to locally based utilities providing electric service or gas service.
Co-op/Dealer Association Rates apply to advertising where the cost is shared by a group of unrelated local advertisers jointly promoting a common product or products, and to distributors selling primarily to retail outlets. All ads must have local retailers' signatures identified in the advertisement, or an available local outlet for the product being advertised. Co-op advertisements using toll free phone numbers for retailer reference must receive prior approval to earn the co-op rate. Detroit Media Partnership reserves the right to request a written copy of the manufacturer's co-op agreement to aid in determining co-op rate eligibility.
COMMISSIONS & TERMS OF PAYMENT
Rates do not qualify for agency commissions unless otherwise noted.
If an advertiser fails to pay balance due within the time specified on the billing agreement, Detroit Media Partnership reserves the right to reject copy and terminate the agreement.
Advertiser agrees to indemnify the Newspaper for all expenses incurred in connection with the collection of amounts payable, including court costs and attorneys' fees. If Advertiser contract is cancelled due to Advertiser's failure to timely pay, the Newspaper may rebill the Advertiser for the outstanding balance due at the open or earned contract rate, whichever is applicable.
If an advertiser utilizes an agency, advertiser and agency shall be jointly and severally liable for complying with all the terms of the advertiser's contract, including payment for all advertising.
Detroit Media Partnership does not extend credit on advertising orders or space reservations claiming sequential or third party liability. Payment is required with order unless credit has been established. There are no cash discounts.
All payments must be made in U.S. funds. When prepayment is required, payment must be made in cash, certified check or money order collectible prior to the cancellation date, or, for most classifications of advertising, by using Visa, Mastercard, American Express or Discover charge cards. Payments for accounts billed monthly are due on the 20th of the month following the month in which the advertising is run.
A late fee of 1.0% will be assessed against balances that are not paid prior to the end of the month following the month that the charges were incurred.
